https://tragethonconsulting.com/reflections daily 0.75 2026-04-23 https://tragethonconsulting.com/reflections/getting-stuff-done-my-journey-with-the-well-done-foundation monthly 0.5 2026-04-23 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/42b0ccbe-9366-424f-ab82-ee1616506d8a/Buckskin.1-Site2.2.png Reflections - Getting Stuff Done: My Journey with the Well Done Foundation - Make it stand out An estimated 3.5 million orphan wells are scattered across the United States. The Well Done Foundation is doing something about it. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/be71bc47-369e-4531-a900-2bb94cc4da3a/P2A.11.25.5.jpg Reflections - Getting Stuff Done: My Journey with the Well Done Foundation - Make it stand out Specialized equipment is used to access and plug the Pine 2A orphan well in Deep Fork National Wildlife Refuge, Okla., 2025. The project was one of 30 wells plugged this past year as part of a broader effort to plug 110 wells in the refuge; and helped drive the Well Done Foundation’s expansion into marine and water-based operations. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/98e678bf-f272-4e7c-a724-d1d5b5fa2e7a/a0f599ec-5f30-4ba1-ae80-6d23f0f250d8.jpg.jpeg Reflections - Getting Stuff Done: My Journey with the Well Done Foundation Pump jacks stretch to the horizon, rhythmically bowing to each other in front of a smoldering sunset. Kern County, the heart of California’s oil country, produces approximately 70% of the state’s oil and over 90% of its natural gas. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/2e9a0331-64ff-4d2a-9a21-227eea3fbefb/BWA3.13.jpg Reflections - Getting Stuff Done: My Journey with the Well Done Foundation - Make it stand out A workover rig prepares the Big West Anderson #3 orphan well for plugging in Toole County, Mont.. The well, originally drilled in 1924, was the first plugged by the Well Done Foundation on Earth Day 2020. https://tragethonconsulting.com/reflections/bbg2wgbat3o57rlcwvhpg32bsn8tlf monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/82a9cd42-e04c-4baa-9f22-dafae49f4035/ChatGPT+Image+Mar+18%2C+2026%2C+01_34_52+PM.png Reflections - The Future of Personalization: High Tech, Higher Touch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/2e10f7dd-ca6c-4b67-90a4-b0e5feacb102/ChatGPT+Image+Mar+18%2C+2026%2C+01_35_01+PM.png Reflections - The Future of Personalization: High Tech, Higher Touch - Make it stand out Tragethon Consulting “Technology is Nothing without Humanity.”© https://tragethonconsulting.com/reflections/sustainability-and-wildfire-resilience-discussion-with-gwyn-howat-and-john-rice monthly 0.5 2025-09-10 https://tragethonconsulting.com/reflections/snow-science-and-solutions-fwsa-panel-tackles-climate-change-and-the-future-of-snowsports monthly 0.5 2025-06-20 https://tragethonconsulting.com/reflections/behind-the-scenes-of-ski-areas-what-it-takes-to-run-a-mountain monthly 0.5 2025-06-06 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/116cdf38-86a6-4df5-bf7c-c2897b3afecf/ChatGPT+Image+Jun+6%2C+2025%2C+01_56_12+PM.png Reflections - Behind the Scenes of Ski Areas: What It Takes to Run a Mountain - Make it stand out ChatGPT: 16:9 horizontal image that visually illustrates the transformation of a ski area from blueprint to reality. https://tragethonconsulting.com/reflections/creating-life-changing-mountain-moments-a-new-blueprint-for-first-timer-experiences monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b67a6abb-ad78-49fd-af21-92bd8b6777ac/Screen+Shot+2025-03-28+at+6.59.50+PM.png Reflections - Creating Life-Changing Mountain Moments: A New Blueprint for First-Timer Experiences - Make it stand out Even on a blustery rainy day they had a blast learning to snowboard with Vive Northwest! https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7d50fe32-24ec-4f50-96b7-87d9b5d8f6b4/ski-debutants-quebec.jpg Reflections - Creating Life-Changing Mountain Moments: A New Blueprint for First-Timer Experiences - Make it stand out Exploring snowboarding at your own pace at Ski Saint-Bruno, Quebec. https://tragethonconsulting.com/reflections/fwsas-first-climate-change-panel-what-we-learned-about-the-future-of-snow-sports monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/69832aa0-b29d-4928-b7bf-a4298e715100/Screen+Shot+2025-02-25+at+4.22.44+PM.png Reflections - FWSA's First Climate Change Panel – What We Learned About the Future of Snow Sports - Make it stand out The three pillars of the NSAA sustainability program. Here’s a link to the NSAA Sustainability webpage. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1467f32c-120c-47e3-93fd-8a1d484e6e0e/Screen+Shot+2025-02-25+at+4.15.59+PM.png Reflections - FWSA's First Climate Change Panel – What We Learned About the Future of Snow Sports - Make it stand out The next generation gets it. Now it’s on all of us to take action. Here’s a link to the Bogus Basin sustainability web page. https://tragethonconsulting.com/reflections/a-double-edged-sword-do-human-made-particles-cool-or-warm-the-earth monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3541c1f6-21e5-4515-8eff-fda132996293/Screen+Shot+2025-02-06+at+10.37.28+AM.png Reflections - A Double-Edged Sword: Do Human-Made Particles Cool or Warm the Earth? - Make it stand out Researchers performed the state-of-the-art instrumentation at the top of the Beijing Meteorological Tower to investigate the influence of new particles on cloud formation. Credit: Hao Li, Institute of Atmospheric Physics, Chinese Academy of Sciences https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/bc1c73c8-6c8e-42f8-9bbb-92e75c61b103/Screen+Shot+2025-02-06+at+10.42.19+AM.png Reflections - A Double-Edged Sword: Do Human-Made Particles Cool or Warm the Earth? - Make it stand out ChatGPT generated image with prompt: “How about a perspective of a cloud being formed by particles and the long term warming effect these particles have?” https://tragethonconsulting.com/reflections/unlocking-the-power-of-adolescence-building-lifelong-passion-for-snowsports monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/650e44be-fc3c-451e-a31b-d75c494bdafa/20240220-IMG_2271.JPG Reflections - Unlocking the Power of Adolescence: Building Lifelong Passion for Snowsports - Make it stand out Ski Utah Photo https://tragethonconsulting.com/reflections/snow-sports-and-climate-where-the-slopes-meet-science monthly 0.5 2024-11-02 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f4aee603-b208-4ac3-9541-8a0d87ec3106/Screen+Shot+2024-10-31+at+11.53.34+PM.png Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out A bustling ski resort under unseasonably warm conditions. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/6314db43-9514-4e40-8e3f-7c97713f6cca/Screen+Shot+2024-10-31+at+11.52.40+PM.png Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out A group of environmentalists and climate scientists meet with ski area ownership to discuss climate issues at a ski lodge. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b19aba2f-d243-4b45-bbed-eecccb6b84fa/Screen+Shot+2024-10-31+at+11.52.57+PM.png Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out Ski slopes with artificial snow being created, blending with a green, spring-like landscape in the background, symbolizing adaptation efforts. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d522e30c-1247-4138-8cad-31c7aba77c15/Screen+Shot+2024-10-31+at+11.53.20+PM.png Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out An Indigenous elder in traditional attire sharing wisdom about nature with others in a snowy landscape, symbolizing traditional ecological knowledge. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/15172d91-f674-441b-9937-722f6b157014/Screen+Shot+2024-10-31+at+11.53.45+PM.png Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out A detailed landscape image of a snowy mountain range with noticeable melting and patches of exposed ground, symbolizing shorter snow seasons due to climate change. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4f3fd8e0-3f4c-49be-929b-eb051b635c6c/CanaryCoalMine.jpg Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out One last image - since the ski industry is often referred to as “the canary in the coal mine”. https://tragethonconsulting.com/reflections/how-did-we-get-here monthly 0.5 2024-09-16 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/473e8c00-6398-4a1d-a37f-c088c9b31cd1/youchoose.jpg Reflections - How did we get here? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/reflections/enhanced-personalization-and-segmentation-the-future-of-marketing-with-ai monthly 0.5 2024-06-20 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d5e2b6be-6267-408e-8a4a-7acb8c17aa4e/Screen+Shot+2024-06-20+at+3.12.07+PM.png Reflections - Enhanced Personalization and Segmentation: The Future of Marketing with AI - Make it stand out Dall-E generated image depicting a high touch high tech solution to matching potential clients with services. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c173b0de-c2fb-4cef-bd3d-fa455bf39873/Screen+Shot+2024-06-20+at+3.19.15+PM.png Reflections - Enhanced Personalization and Segmentation: The Future of Marketing with AI - Make it stand out An AI enabled “sales program” that identifies a client’s needs and presents solutions with perfect timing. https://tragethonconsulting.com/reflections/hatching-the-great-escape-a-salmon-tale monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3832baf8-94ff-4e5d-9c0f-da8f7c02e251/DALL%C2%B7E+2024-04-06+16.33.18+-+Create+an+affectionate+illustration+of+Finley%2C+Gil%2C+and+Streamer+as+young+salmon%2C+side+by+side%2C+with+a+more+realistic+look.+Each+salmon+has+bright%2C+fr.jpg Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9ced17f0-5647-4057-a468-32e0234a2dc6/DALL%C2%B7E+2024-04-06+14.40.56+-+Imagine+a+serene+and+magical+scene+of+Lookingglass+Creek%2C+as+described+through+the+eyes+of+Finley%27s+grandparents.+The+creek+is+depicted+with+crystal-c.jpg Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c7deb343-68be-4625-b178-3c8347386280/DALL%C2%B7E+2024-04-06+14.22.51+-+Imagine+a+classroom+under+the+sea%2C+designed+for+young%2C+adventurous+salmon.+In+the+center%2C+three+animated+salmon%2C+Finley%2C+Gil%2C+and+Streamer%2C+huddle+aro.jpg Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out Hatching the escape plan. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f6400a5e-903e-483c-a28d-d95aba5570a2/DALL%C2%B7E+2024-04-06+14.22.27+-+From+the+perspective+inside+a+water-filled+tanker+truck+tank%2C+illustrate+the+scene+of+numerous+baby+salmon+swimming+energetically+to+one+side.+This+de.jpg Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/09a06268-775d-4c25-be36-4e8b7a0a94b6/BlendDALL%C2%B7E+2024-04-06+16.06.51+-+Recreate+the+image+showing+a+more+realistic+depiction+of+the+three+salmon+heroes%2C+Finley%2C+Gil%2C+and+Streamer%2C+as+they+witness+an+overturned+tanker+truc.jpg Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/69191a85-5ee5-4d83-889c-953e699cac9c/DALL%C2%B7E+2024-04-06+14.43.52+-+Illustrate+a+warm+and+inviting+scene+within+Lookingglass+Creek%2C+where+Finley%2C+Gil%2C+and+Streamer%2C+the+three+young+salmon%2C+are+experiencing+the+sense+of.jpg Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/reflections/the-4x4-and-epic-pass-transformative-pricing-strategies monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/97f87184-54f8-4c73-b31d-b3b2bf39838e/DALL%C2%B7E+2024-02-26+16.09.40+-+A+visually+compelling+image+that+contrasts+the+serene+beauty+of+snow-covered+mountains+and+the+exhilarating+activity+of+skiing+with+the+sharp+precisio.jpg Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out Innovative pricing strategies can grow revenues and send profits uphill. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b2f3d501-938c-422e-ae48-41ec2b8bfc24/DALL%C2%B7E+2024-02-26+16.18.53+-+Create+an+image+of+a+family+enjoying+a+slope-side+lunch+at+Vail+Mountain%2C+capturing+the+moment+of+joy+and+relaxation.+The+family+is+seated+at+an+outdo.jpg Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out DALL-E generated family enjoying slope-side dining at a mountain resort. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1d0b7dcd-6c23-4a2b-bf1b-8f58d7fa5b60/DALL%C2%B7E+2024-02-26+16.10.46+-+Create+an+image+featuring+four+-+and+only+four+-+friends+standing+and+smiling+in+their+ski+and+snowboard+gear%2C+with+the+breathtaking+backdrop+of+Mt.+H.jpg Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out DALL-E generated friends at Mt. Hood Meadows. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/98ff8c93-25db-49e3-85d9-fb7f15bb3fed/DALL%C2%B7E+2024-02-26+16.27.39+-+Create+a+close-up+image+from+the+waist+up%2C+featuring+exactly+four+friends+at+Mt.+Hood+Meadows%2C+all+wearing+helmets%2C+with+less+emphasis+on+the+equipmen.jpg Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out DALL-E generated friends at Mt. Hood Meadows. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3ccec285-41f3-4f7d-a9af-75ee3c3c7ee8/DALL%C2%B7E+2024-02-26+16.17.10+-+Create+an+image+that+captures+the+essence+of+the+apre%CC%80s-ski+atmosphere+at+Vail+Mountain+Resort%2C+ensuring+no+helicopters+are+present+in+the+scene.+The+s.jpg Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out DALL-E generated “Aprés Ski experience at Vail Mountain.” https://tragethonconsulting.com/reflections/navigating-a-winter-of-extremes-el-nio-amp-the-polar-vortexs-impact-on-early-winter-snowfall monthly 0.5 2023-12-27 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7ac04e6f-c48d-406e-bb68-c00165231d47/DALL%C2%B7E+2023-12-25+12.52.16+-+Revising+the+image+by+switching+the+positions+of+the+Polar+Vortex+and+El+Nin%CC%83o.+El+Nin%CC%83o%2C+the+vibrant+character+of+warm+reds%2C+oranges%2C+and+yellows%2C+now.jpg Reflections - Navigating a Winter of Extremes: El Niño & the Polar Vortex A very strong El Niño joins forces with a powerful Polar Vortex to deny the Northern Hemisphere of snow this winter. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3aa64103-aa17-462c-a7d1-0e5fdbffe283/winter-2024-polar-vortex-circulation-warming-collapse-weather-forecast-united-states-north-hemisphere-pressure-3D-structure-cold-snowfall.png Reflections - Navigating a Winter of Extremes: El Niño & the Polar Vortex The Polar Vortex traps frigid arctic air. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/62b637bc-f610-48bf-a49c-dbf39585050b/polar-vortex-weather-forecast-north-hemisphere-what-is-polar-vortex-strong-weak-circulation-winter-pattern-jet-stream-anomaly-stratosphere-and-cold.png Reflections - Navigating a Winter of Extremes: El Niño & the Polar Vortex Once disrupted, cold air escapes the Polar Vortex to be disrtibuted by the jet stream. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f03982e0-5b4a-4448-943d-6abc1e4839f9/DALL%C2%B7E+2023-12-25+12.51.29+-+Recreating+the+image+provided+with+reversed+positions+of+the+characters_+El+Nin%CC%83o+will+be+on+the+left%2C+depicted+with+warm+reds%2C+oranges%2C+and+yellows%2C+a.png Reflections - Navigating a Winter of Extremes: El Niño & the Polar Vortex DALL-E Prompt: Graphic of a Polar Vortex in an epic battle with El Niño over the northern hemisphere. The Polar Vortex swirls over the arctic trapping frigid air while El Niño send powerful waves of precipitation over North America but starving the NW United States of snow. Global perspective showing the battle. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/ec45dfe3-6c87-40b9-bffb-bf2da1df3f2e/DALL%C2%B7E+2023-12-25+12.50.49+-+Santa+Claus+in+a+red+suit+and+hat%2C+with+a+fluffy+white+beard%2C+is+vividly+sprinkling+snow+over+a+northwest+ski+area+from+his+sleigh%2C+pulled+by+reindeer.png Reflections - Navigating a Winter of Extremes: El Niño & the Polar Vortex DALL-E Prompt: Santa Claus in his sleigh delivering snow to a northwest ski area. https://tragethonconsulting.com/reflections/willows-second-chance monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/cbf64378-fefc-4565-b540-f416ab503386/DALL%C2%B7E+2023-12-19+14.14.46+-+Create+an+illustration+of+Willow%2C+an+anthropomorphized+oil+well%2C+during+her+prime%2C+surrounded+by+a+beautiful+outdoor+meadow+scene.+Willow+should+appea.png Reflections - Willow the Orphan Well’s Second Chance - Make it stand out Willow was once a productive well. She was very happy! https://tragethonconsulting.com/reflections/urgent-call-to-action-ski-industrys-role-in-a-pivotal-climate-solution monthly 0.5 2023-11-16 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/73d0d3be-3129-4897-80cc-5ee967941e8f/d09628e4-ad65-43ff-81b0-522ff0901877_1920x1080.jpeg Reflections - Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution - Make it stand out Credit: Copernicus Climate Change Service October October 2023 was the hottest October on record for the Globe https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c47a5e73-6017-4607-bebe-1b5d72de2b5e/WDF-TCSign.png Reflections - Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/45265982-b020-4ba4-811e-453689ec0d10/DALL%C2%B7E+2023-11-15+11.50.46+-+In+this+image%2C+a+skier+and+a+snowboarder+stand+on+a+mountain+slope+that+clearly+shows+signs+of+melting+due+to+global+warming.+The+skier%2C+wearing+a+pur.png Reflections - Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution - Make it stand out DALL-E ChatGPT Prompt: Generate an image of a skier and a snowboarder looking at the future threat that global warming will have on the sport that they love. Setting would be a mountain community winter landscape. https://tragethonconsulting.com/reflections/how-to-communicate-effectively-in-times-of-uncertainty monthly 0.5 2023-10-31 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/e5ceb2db-b97a-4a68-bf3c-2e4eea49aa64/poster_4b99a15b92714bd1bfc0a8186fb52ee2.jpeg Reflections - How to communicate effectively in times of uncertainty - Make it stand out A Northwest ski area provides a respite during the pandemic season. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c3631464-6a25-4cb7-8393-1a5610320b2b/_9e38c2db-026e-4d32-ae72-fbf68577e0de.jpeg Reflections - How to communicate effectively in times of uncertainty - Make it stand out Bing / Dall-E-3 prompt “Image of skier and snowboarder looking into an uncertain future with a potential pandemic threatening to close their ski resort.” https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/0a524b98-e594-46d6-a47d-eb41c322d2a6/_e7737e0a-413a-46d9-8dec-42b60d4cdd98.jpeg Reflections - How to communicate effectively in times of uncertainty - Make it stand out Bing / Dall-E-3 Prompt - “Ski area employees engaging skiers and snowboarders on a snowy slope with mountains in the background. A display of caring guest service.” AI hasn’t quite mastered the nuances of skis, snowboards and chairlifts (or on the slope guest service for that matter). https://tragethonconsulting.com/reflections/casting-nets-and-capturing-sales-the-spider-and-the-screen monthly 0.5 2023-09-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/25168b77-4603-49d0-89b9-82e1d288ea3a/FB_IMG_1695052831864.jpg Reflections - Casting Nets and Capturing Sales: The Spider and the Screen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7eecb634-475c-4439-bc22-e3b4ac7c54f7/20230622_132028.jpg Reflections - Casting Nets and Capturing Sales: The Spider and the Screen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/reflections/so-tell-me-ai-how-much-snow-will-we-get-this-winter monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1691736725351-RLLV5WWM1ZT50SDC57XD/starryai-0-1013908052-1-0-photo.png Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out Happy skiers enjoying a splendid snow season in the Pacific Northwest - starryai https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/be184977-29ab-4c01-ade8-01349aaf0941/oni1990.png Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out The last moderate or strong El Niño season was 2009-10. So it’s been a while! https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4a711290-d866-4209-a6c1-77d8340c4977/Screen+Shot+2023-08-10+at+11.38.21+PM.png Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out Moderate and Strong El Niño seasons ranked by annual snowfall in Government Camp, OR https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/07988286-33a8-4724-82f3-e61be4dfed93/starryai-0-1013906681-1-0-photo+%281%29.png Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out AI machines in the future will deliver winter snow storms from the cloud. A prompt that resulted in this Starryai image. https://tragethonconsulting.com/reflections/n3r8tm8odqw4qsrn9i9zrzrtmbnmic monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/573bbc4a-0d08-46b6-919c-33a100e44888/2018-05-31Bweb.jpg Reflections - What if you knew what your customer was going to purchase, even before they purchased it?  - Make it stand out A sneaky cat is giving away his intentions to some observant fish. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7c7ff92a-ecbb-4e53-9818-edba2c3e5614/Screen+Shot+2023-07-21+at+11.39.29+AM.png Reflections - What if you knew what your customer was going to purchase, even before they purchased it?  - Make it stand out There are higher expectations that marketing investments will generate sales more quickly than in the past. https://tragethonconsulting.com/reflections/ai-its-just-the-latest-way-to-automate-routines monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/08aa341b-807f-40ce-9867-bc5bd5bdf3ef/starryai-0-1008520974-1-0-photo.png Reflections - AI - it’s just the latest way to automate routines - Make it stand out Starryai rendering of “Paperwork exploding out of a file box” https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f2a21708-45ad-48d7-ae87-b8d84b13e80d/Kaypro4.png Reflections - AI - it’s just the latest way to automate routines - Make it stand out Kaypro 4 personal computer - Smithsonian National Museum of American History https://tragethonconsulting.com/reflections/is-threads-right-for-your-business-probably- monthly 0.5 2023-07-07 https://tragethonconsulting.com/reflections/can-ai-be-your-super-hero monthly 0.5 2023-07-02 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/6032e81f-c071-4092-b1a2-422dc0741377/Screen+Shot+2023-07-01+at+12.29.14+PM.png Reflections - Can AI be your super hero? - Make it stand out Visual guide to viewing the source code of a webpage in a Chrome browser. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/bdf99880-92e5-412a-a5dc-408f92d1be0f/Screen+Shot+2023-07-01+at+12.38.45+PM.png Reflections - Can AI be your super hero? - Make it stand out Table showing non-compliance and remedies for a webpage. I added this to make sure this page is ADA compliant. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1688242400729-B2CHM5A5ROM7U9CPY28D/starryai-0-1006846581-1-0-photo+%281%29.png Reflections - Can AI be your super hero? https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1688242400729-B88DWAS5Z0B4S0SWXBFX/starryai-0-1006846581-1-0-photo.png Reflections - Can AI be your super hero? https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1688242402434-U37CHCVVFBHM5RGC7G1B/starryai-0-1006847335-1-0-photo+%281%29.png Reflections - Can AI be your super hero? https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1688242402587-UP0TC9RS7R9NTDIGGA1D/starryai-0-1006847335-1-0-photo.png Reflections - Can AI be your super hero? https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1688242403743-2P1ZVE5NEOVQ4C8BOQP8/starryai-0-1006847768-1-0-photo+%281%29.png Reflections - Can AI be your super hero? https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1688242404101-P8UBYV8PIHMVYN04AXJR/starryai-0-1006847768-1-0-photo.png Reflections - Can AI be your super hero? https://tragethonconsulting.com/reflections/ai-may-be-intuitive-but-it-isnt-creative monthly 0.5 2023-06-25 https://tragethonconsulting.com/reflections/ijjc800lbx80mkxtsp4eecv5o9ncse monthly 0.5 2023-06-25 https://tragethonconsulting.com/reflections/Blog Post Title One-km4ey monthly 0.5 2023-06-25 https://tragethonconsulting.com/reflections/category/Generative+AI monthly 0.5 https://tragethonconsulting.com/reflections/category/Strategic+Marketing monthly 0.5 https://tragethonconsulting.com/reflections/tag/Generative+AI monthly 0.5 https://tragethonconsulting.com/reflections/tag/Sales monthly 0.5 https://tragethonconsulting.com/reflections/tag/Creative monthly 0.5 https://tragethonconsulting.com/reflections/tag/AI monthly 0.5 https://tragethonconsulting.com/reflections/tag/Communications monthly 0.5 https://tragethonconsulting.com/reflections/tag/chatGPT monthly 0.5 https://tragethonconsulting.com/reflections/tag/ADA+Website+Compliance monthly 0.5 https://tragethonconsulting.com/reflections/tag/Marketing monthly 0.5 https://tragethonconsulting.com/media-releases-2 daily 0.75 2026-05-25 https://tragethonconsulting.com/media-releases-2/snow-angel-foundation-announces-three-new-strategic-partnerships-to-advance-on-mountain-safety-culture monthly 0.5 2026-05-06 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/a1bbadc1-5a2c-4452-9b30-e0a19c764570/Screen+Shot+2025-12-08+at+4.29.57+PM.png Media Releases - Snow Angel Foundation Announces Three New Strategic Partnerships to Advance On-Mountain Safety Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/snow-angel-foundation-and-bern-helmets-announce-strategic-partnership-to-advance-on-snow-safety monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/72f570ee-df65-4f88-9899-4ef7b25a8fa8/snowangel-bernHelmets.jpg Media Releases - Snow Angel Foundation and Bern Helmets Announce Strategic Partnership to Advance On-Snow Safety - Make it stand out Bern Hendrix and Macon Winter Helmets and Goggles with Snow Angel Foundation Branding https://tragethonconsulting.com/media-releases-2/snow-angel-challenge-extended-through-january-as-snow-angel-foundation-tours-ski-areas-to-promote-safety-awareness monthly 0.5 2026-01-04 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/2bb71216-e663-4a9c-9c2e-5f86c8f76e85/SNOW-ANGEL-CHALLENGE-2025-1+%281%29.png Media Releases - Snow Angel Challenge Extended Through January as Snow Angel Foundation Tours Ski Areas to Promote Safety Awareness - Make it stand out @cannonmountain’s response to @waterville_valley’s Snow Angel Challenge https://tragethonconsulting.com/media-releases-2/snow-angel-foundation-and-airflare-announce-strategic-partnership-to-advance-slope-safety-nationwide monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/8fd2bfd4-8a21-438c-9abd-74e3e1aa54c2/SAF-AirFlare.png Media Releases - Snow Angel Foundation and AirFlare Announce Strategic Partnership to Advance Slope Safety - Make it stand out A shared commitment to collision prevention, mountain safety, and education for all skiers and riders https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/dffd3f84-10ab-4835-a7ef-97e41aa05d6d/Logan-RAD-Sticker-Helmet1-rotated.jpg Media Releases - Snow Angel Foundation and AirFlare Announce Strategic Partnership to Advance Slope Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/a1bbadc1-5a2c-4452-9b30-e0a19c764570/Screen+Shot+2025-12-08+at+4.29.57+PM.png Media Releases - Snow Angel Foundation and AirFlare Announce Strategic Partnership to Advance Slope Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/gwyn-howat-and-john-rice-headline-fwsa-climate-panel monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4d3d3662-aa04-48a2-815d-13f6157ffaee/Screenshot-2021-08-30-at-14.26.16-pichi.png Media Releases - Gwyn Howat and John Rice Headline FWSA Climate Panel - Make it stand out The Caldor Fire as it reached the Sierra-at-Tahoe ski area 8.29.21. Credit: USFS Webcam / SnowBrains https://tragethonconsulting.com/media-releases-2/dave-tragethon-honored-with-fwsas-prestigious-jordan-reily-award monthly 0.5 2025-07-27 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1753400005411-NJHPK3VE826JVOTVJWP9/1000013539.jpg Media Releases - Dave Tragethon Honored with FWSA’s Prestigious Jordan-Reily Award - Make it stand out FWSA VP of Public Affairs awards Dave Tragethon the Jordan-Reilly award. https://tragethonconsulting.com/media-releases-2/far-west-ski-association-announces-powerful-climate-change-panel-at-annual-convention monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1740614927771-796FPXYKXMJO3F7IM8Z2/%C2%A9HALLMANA04I4319-2.jpg Media Releases - Far West Ski Association Announces Powerful Climate Change Panel at Annual Convention - Make it stand out A snowboarder in mid-rotation contemplates an uncertain future for snow sports - Richard Hallman Photo https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1ba237b8-d08b-4cd5-b2f0-03524817aed5/Screen+Shot+2025-04-22+at+10.27.31+AM.png Media Releases - Far West Ski Association Announces Powerful Climate Change Panel at Annual Convention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/airflare-search-tools-use-increases-27-percent-at-ski-areas-in-2024-25-season monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/e6891e04-64cd-4202-9f11-aca6a93d29e4/airflare-1140.jpeg Media Releases - AirFlare search tools use increases 27 percent at ski areas in 2024-25 season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/mt-hood-skibowl-enhances-guest-safety-with-airflare-search-platform monthly 0.5 2025-01-01 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/e9377d9d-99a5-4446-8865-26b25e6a5068/SkiBowlshot.jpg Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out Photo by Jeff Kraemer @ Mt. Hood Skibowl https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1f6d9903-a55b-4ba5-8cbb-0d5967f2660c/Screen+Shot+2024-12-30+at+10.07.17+AM.png Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out MEDIA CONTACTS: Karen Norton, Skibowl Marketing, 503.789.6438, karen.norton@skibowl.com Denis Lee, AirFlare co-founder, 805.794.2993, denis@airflare.com Dave Tragethon, AirFlare marketing 503.680.2685, dave@airflare.com Tony Harrison, publicist, 208.880.9814, tony@commposition.biz FOR IMMEDIATE RELEASE https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4ffa6fbc-ea4a-4e7e-9bb2-1000911041b2/Screen+Shot+2025-01-01+at+11.36.18+AM.png Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out Interview on FOX12 Oregon about AirFlare and Mt. Hood Skibowl using the search platform to assist guests. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/88ad517d-fd57-418d-8b14-4129db839ceb/AirFlarePRHeader.png Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4da5f695-4683-4fa9-b5b8-9c10362277f9/AirFlare5_AppStoreAds.jpg Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/new-airflare-pricing-plan-based-on-ski-area-sizenbsp monthly 0.5 2024-12-30 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/2c88eff7-3ed8-4e22-877d-f5d2cb351ec9/AirFlareLogo_Horizontal_Vector.png Media Releases - New AirFlare pricing plan based on ski area size  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/148c6cb4-9835-41eb-ab91-6f2e4d6d13d3/Soldier+Mountain+Ski+Patrol Media Releases - New AirFlare pricing plan based on ski area size  - Make it stand out The ski patrol HQ at Soldier Mountain, Idaho, where patrol uses AirFlare to locate and assist guests in need. https://tragethonconsulting.com/media-releases-2/tragethon-receives-fwsa-environmental-award monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/852a7f87-d667-4227-aae1-0e92c61676c4/20240603_145524.jpg Media Releases - Tragethon Receives FWSA Environmental Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1711592441655-EA9FX1Z5I9KYIKEDSH6U/WillowCover.jpg Media Releases - Tragethon Receives FWSA Environmental Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/willows-second-chance-childens-book-supports-the-well-done-foundation monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9db4e6da-3ed3-4878-99d1-53452a2027fe/WillowCover.jpg Media Releases - Willow’s Second Chance Childen’s Book Supports the Well Done Foundation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9a3b5e22-f2c4-464c-9278-7d052dd38fd3/WillowNotWanted.jpg Media Releases - Willow’s Second Chance Childen’s Book Supports the Well Done Foundation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/media-releases-2/life-saving-rescue-at-idaho-ski-resort-enabled-by-airflare-app monthly 0.5 2024-06-29 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/67132c5c-c373-4c40-b939-b93a65946628/AirFlare3_WebConsole_SoldierRescue.jpg Media Releases - Life-Saving Rescue at Idaho Ski Resort Enabled by AirFlare App - Make it stand out AirFlare's search console pinpointed a lost skier at Soldier Mountain in Southern Idaho Dec. 11, 2022, helping save her life. The rescue is AirFlare's first documented life-saving intervention. (Courtesy of Vector Flight LLC) https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/586b93c6-2c1e-48fe-a4f0-86accb3e8644/AirFlare2_LocationReturnScreenshot.jpg Media Releases - Life-Saving Rescue at Idaho Ski Resort Enabled by AirFlare App - Make it stand out This is the screen AirFlare users see when a search agency is attempting to locate and rescue them. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4da5f695-4683-4fa9-b5b8-9c10362277f9/AirFlare5_AppStoreAds.jpg Media Releases - Life-Saving Rescue at Idaho Ski Resort Enabled by AirFlare App - Make it stand out AirFlare, the app, that turns your mobile phone into an outdoors rescue locator can be downloaded from the Apple App Store and Google Play. https://tragethonconsulting.com/media-releases-2/tragethon-consulting-and-the-well-done-foundation-unite-to-drive-climate-action-in-the-snow-sports-industry monthly 0.5 2023-09-13 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d1f60d62-a68c-41e2-9139-aa2b68d9baaf/341553027_257124710037944_2569793130477820202_n.jpeg Media Releases - Tragethon Consulting and the Well Done Foundation Unite to Drive Climate Action in the Snow Sports Industry - Make it stand out Well Done Foundation Founder Curtis Shuck is an avid skier and is deeply committed to preserving our natural environment. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c7530d89-c0f4-4c12-abf1-367e1b3014cc/Chasing-the-Dragon-scaled.jpeg Media Releases - Tragethon Consulting and the Well Done Foundation Unite to Drive Climate Action in the Snow Sports Industry - Make it stand out Monitoring methane release at an orphan well site - there are an estimated 3 million such orphan oil and gas wells in the United States. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/28a3c3fb-a7f9-4367-878a-4e7919e087c4/featured-image-on-website-IMG_1790.jpeg Media Releases - Tragethon Consulting and the Well Done Foundation Unite to Drive Climate Action in the Snow Sports Industry - Make it stand out Orphan wells are not just a rural issue - many are located in neighborhoods and are releasing harmful gasses and contaminating ground water. https://tragethonconsulting.com/media-releases-2/tragethon-consulting-partners-with-airflare-taking-mountain-safety-to-new-heights monthly 0.5 2023-08-22 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/88ad517d-fd57-418d-8b14-4129db839ceb/AirFlarePRHeader.png Media Releases - Tragethon Consulting Partners with AirFlare: Taking Mountain Safety to New Heights - Make it stand out AirFlare turns your phone into an emergency rescue locator. https://tragethonconsulting.com/media-releases-2/tragethon-consulting-launched monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/ff77ae91-477f-4fe6-a3b3-2fe2935047ee/31A58B6E-EC29-4B32-A5BC-526E2AD0CA2A_1_201_a.jpeg Media Releases - Tragethon Consulting Launched - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://tragethonconsulting.com/home daily 1.0 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/bcb2db54-b8cd-4d83-908a-33e31686bf66/20221023_161356.jpg Home https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/67436ad6-0504-47fa-862b-e69d6ed5a31b/20210830_161339.jpg Home https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3bc23f73-8385-459d-8d93-aad4a4dd9077/DALL%C2%B7E+2023-12-19+14.41.36+-+A+picturesque+green+meadow+under+a+clear+blue+sky%2C+with+a+small%2C+anthropomorphized+oil+well+named+Willow+in+the+center.+Willow+has+a+rustic%2C+slightly+.png Home https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/178bc3b6-6a60-458b-bf8f-32875ebab1db/P2A.BOP.11%C2%A9WDF.jpg Home https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/220e8089-5506-42ce-b78f-bf25fc8779b3/20201227_164044.jpg Home https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4984f6a6-ce80-4668-ae18-b0b354fefb5c/280395249_10225034682767220_6310533810279607162_n.jpg https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/800e74b0-813e-405b-b8f8-64a0f10afd69/nsaa_supl+memb_1c.png https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/05745f60-5ca3-4e0e-8f29-b4ee826e6c0e/UC-f6ae0403-9266-42f3-b94f-cefb20dcdde3.jpeg https://tragethonconsulting.com/dave-tragethon-music daily 0.75 2026-05-25 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/0deb5d4f-2ca6-4bf4-8b1f-20efef03e287/Screen+Shot+2024-05-19+at+8.39.07+PM.png https://video.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d7fa10c8-b8f6-4c25-b8f0-5c806557eb0a/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/ef12bd59-3ca8-4494-b86e-3155010bec96/dave+tragethon+%282%29.png Dave Tragethon Music Experience timeless acoustic music with Dave Tragethon, featuring classic melodies from the 70s and beyond. Perfect for events and intimate gatherings. https://tragethonconsulting.com/store daily 0.75 2026-05-25 https://tragethonconsulting.com/store/p/willow-bulk-order-10-book-pack-free-shipping monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/8268f217-aad6-4f36-b707-3dbb66c04143/ChatGPT+Image+Nov+19%2C+2025%2C+07_32_58+PM.png Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - ChatGPT Image Nov 19, 2025, 07_32_58 PM.png https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1705190000971-5YKRRGUJD7T42S7MTBR3/WillowWDFPage41.jpg Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - WillowWDFPage41.jpg https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4d86ec24-7992-4fed-b3d7-c9bbe4e62542/DALL%C2%B7E+2023-12-19+14.13.38+-+An+illustration+depicting+the+deteriorating+state+of+Willow%2C+an+anthropomorphized+oil+well%2C+with+visible+small+leaks.+The+scene+is+slightly+sad%2C+showi.png Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - DALL·E 2023-12-19 14.13.38 - An illustration depicting the deteriorating state of Willow, an anthropomorphized oil well, with visible small leaks. The scene is slightly sad, showi.png https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3add1548-dac5-4479-a96e-b468379dd8ed/1000007482.jpeg Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - 1000007482.jpeg https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/55b7d766-4d8b-4d56-a9e9-a669a479b970/Screen+Shot+2025-11-19+at+8.30.38+PM.png Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - Screen Shot 2025-11-19 at 8.30.38 PM.png https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1705189902086-UZUQZ0BISXJ9HKBNNU5I/WillowWDFPage2.jpg Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - WillowWDFPage2.jpg https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/e6755688-9f2e-4b7c-b6f8-8745cca1f7f8/WillowInside.jpg Store - Willow Bulk Order – 10-Book Pack (Free Shipping) - WillowInside.jpg https://tragethonconsulting.com/store/p/willows-second-chance-1 monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9db4e6da-3ed3-4878-99d1-53452a2027fe/WillowCover.jpg Store - Willow's Second Chance - in person purchase (no shipping) https://tragethonconsulting.com/store/p/willows-second-chance monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1705188289908-K9C5MKQMKW84FMI08Z1B/WillowEpub010824cover.jpg Store - Willow's Second Chance (Free Shipping for the Holidays) https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1705189902086-UZUQZ0BISXJ9HKBNNU5I/WillowWDFPage2.jpg Store - Willow's Second Chance (Free Shipping for the Holidays) https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1705189980550-5M3QDCKCGYG0UMET84CJ/WillowWDFPage12.jpg Store - Willow's Second Chance (Free Shipping for the Holidays) https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1711584940459-IRP7NXQ2KYDOKHCWNY5V/Screen+Shot+2024-03-27+at+5.15.13+PM.png Store - Willow's Second Chance (Free Shipping for the Holidays) https://tragethonconsulting.com/portfolio daily 0.75 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/ff77ae91-477f-4fe6-a3b3-2fe2935047ee/31A58B6E-EC29-4B32-A5BC-526E2AD0CA2A_1_201_a.jpeg https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1779683669439-3I525NXEKQYXFKMXXH4F/Screenshot%2B2026-05-24%2Bat%2B8.46.12%25E2%2580%25AFPM.png Portfolio - Communications Director As author and producer of the Good News Letter, I keep Well Done Foundation's donor and subscriber community informed, engaged, and invested in the mission — one well at a time. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1779683532437-YP2JR6FC16NY1T0BF0LT/WDNM2.jpg Portfolio - Communications Director Coordinating media outreach and messaging on an Oracle collaboration designed to plug two New Mexico wells and remove 60,000 Metric Tons of CO2e from the atmosphere. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b56f49ec-2d04-4e9d-be6a-1897a5560ad8/Screenshot+2026-05-24+at+11.11.46%E2%80%AFPM.png Portfolio - Communications Director Develop and pitch story concepts to energy, environmental and industry publications repurposing orphan wells for geothermal. I am quoted in this Canary Media article. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1711592441655-EA9FX1Z5I9KYIKEDSH6U/WillowCover.jpg Portfolio - Communications Director Meet Willow the orphan well who Engages children in communities affected by orphan wells in a friendly, non-threatening, manner. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/29d976ed-e7a1-4d57-86af-26bdbafce87e/Screenshot+2026-05-24+at+9.46.02%E2%80%AFPM.png Portfolio - Communications Director The Tayler-Allderdice Dice Club raised funds to plug two wells in Pennsylvania. They deserved recognition, and my outreach to the governor's office helped them get it. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/6f085bdc-9bf0-4b34-830c-1cb1196f8ea5/New+Logo+WDF_Color.2JPG.PNG https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl-yynjk monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/0d501ea8-ffcc-4c08-9d1c-1607ddbce835/AirFlare+WhitePaper+.jpg Portfolio - Marketing & Partnerships The AirFlare EFFECT whitepaper proved the case that this technology reduced operational costs while improving response time to guests in need. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9cc5b289-be06-49a5-bb3f-fea7a930d8f7/Snowbrains2.png Portfolio - Marketing & Partnerships Feature story placement and partnership with Snow Brains - the leading snow sports enthusiast website. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/bf2a5f50-ee5a-4b60-a395-f7cf87ee2379/AF-SAM.png Portfolio - Marketing & Partnerships Placement of AirFlare in the leading consumer facing snow sports website. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9e1be834-45ea-409b-b928-e13f208ac423/AirFlareLogoPNG.png https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl-c3gjg monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d489cd1c-1980-4608-b831-01da9b08dcce/Screenshot+2026-05-24+at+10.54.36%E2%80%AFPM.png Portfolio - Communications Strategist Media releases to local media outlets and industry media announced a 30 ski area tour by founders Chauncy and Kelli Johnson. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/cddf2254-bf5d-4dbb-b50f-c083abb57f10/SAFCHALLENGE.png Portfolio - Communications Strategist The Snow Angel Challenge was extended through January to coincide with National Ski Area Safety month, and raising $20,000 for snow safety education and awareness. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/924bd948-3c3d-4a1f-9e40-508f1917ca69/Screenshot+2026-05-24+at+10.53.45%E2%80%AFPM.png Portfolio - Communications Strategist Advance release to industry media helped launch the Bern partnership and generate advance orders of Snow Angel Foundation branded safety equipment. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1778041382186-6BBALFRADVI88IRVXTZO/Snow-Angel-Foundation-Logo.png https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl-t89na monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/8fcbf6b1-c1e9-4998-aa30-565ae9451832/Screenshot+2026-05-24+at+11.32.10%E2%80%AFPM.png Portfolio - Contributing Writer NSAA JOURNAL WINTER 2026 The Price of Admission explores how ski areas are redefining pricing and reshaping the narrative around affordability—highlighting innovative strategies, community-driven programs, and messaging that emphasizes value, access, and long-term growth in snowsports. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7a3ca9e3-8452-44d5-b766-2939eb0392ff/Screenshot+2026-05-24+at+11.28.44%E2%80%AFPM.png Portfolio - Contributing Writer NSAA JOURNAL WINTER 2025 Creating Lifelong Skiers and Riders A practical framework for converting beginners into lifelong participants through curated experiences, mentorship, and engagement strategies. Draws from real-world programs and was featured in sessions I moderated at the 2025 NSAA National Conference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/6221acb5-d7ac-48eb-b5e6-15ca44c27386/Screenshot+2026-05-24+at+11.28.03%E2%80%AFPM.png Portfolio - Contributing Writer NSAA JOURNAL SPRING 2025 The Power of Memorable Moments Explores how ski areas can intentionally design emotionally impactful first-time experiences for young people. Based on industry interviews and The Power of Moments, with insights shared while moderating sessions at the 2025 NSAA National Conference. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/07edb259-94b5-4783-8500-463b70bc2361/img20260524_23521846.jpg Portfolio - Contributing Writer SAM MAGAZINE MARCH 2026 Maximizing Every Flake explores how ski areas use innovative snow harvesting—hauling, stockpiling, and redistributing natural snow—to open terrain, maintain operations, and adapt to increasingly variable winter conditions. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f9b5106b-0184-44c6-8951-28f5b82a5841/SAM2.png Portfolio - Contributing Writer SAM MAGAZINE CONTRIBUTOR I reported on ski business levels across the country through a volatile and unprecedented winter, recapping the holidays and covering drought related closures. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/18c72c41-690d-4513-b796-4b85e4356551/Screenshot+2026-05-24+at+11.38.55%E2%80%AFPM.png Portfolio - Contributing Writer SAM MAGAZINE SEPTEMBER 2022 A forensic study to geek out to that provides an in depth explanation of the wildly successful, data-driven visitation management initiative that maximized yield while optimizing the guest experience. I wrote this while serving as VP of Marketing for Mt. Hood Meadows. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/96f0395f-36b4-4074-b387-8a06aa974e9a/samlogo.png https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f7f5a476-d49c-4ed5-b992-3a291e1ff62e/Screenshot+2026-05-24+at+11.18.45%E2%80%AFPM.png https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl-84m2w monthly 0.5 2026-05-25 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1779749366457-19D99AF2ZIQDM7BHZ5JM/Screenshot%2B2026-05-25%2Bat%2B3.46.19%25E2%2580%25AFPM.png Portfolio - Featured Public Speaker American Meteorological Society — Winter Weather Conference reflects the range of environments where strategic communications work lives — including rooms full of experts who need a communicator, not just another presenter. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c1927504-8586-4de3-9557-f2dd289f3d2a/0732bdc9-26e5-47ed-a0e5-26d1077e5c22.jpg.jpeg Portfolio - Featured Public Speaker Thirty-year television, radio, and print spokesperson for Mt. Hood Meadows and Northwest skiing. Recently interviewed on camera at the California Orphan Oil Well Conference representing the Well Done Foundation. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/bf41ebab-ceef-4731-af1a-dc95e33397b5/Screen+Shot+2023-05-21+at+12.26.59+PM.png Portfolio - Featured Public Speaker Delight Conference — Delivered the keynote address to an audience of business and creative professionals, exploring the intersection of human connection and technology — anchored by my trademarked guiding principle: "Technology is Nothing without Humanity." https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1b327e43-1831-44ed-bee4-261d11e1a189/NSAA.png Portfolio - Featured Public Speaker Moderated two Growth Committee sessions at the NSAA National Convention in Marco Island — Youth Engagement and Designing the Beginner Experience — alongside leaders from VIVE Northwest and Ski Saint-Bruno, Quebec, exploring strategies to welcome the next generation to snow sports. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/48b78cd3-8cf7-4c0a-8217-a0837a39c61e/fwsa.png Portfolio - Featured Public Speaker FWSA Climate Change Panel — Host & Moderator FWSA's first-ever Climate Change panel, guiding a substantive, solutions-focused conversation for an industry audience on the future of snow sports. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/411484fa-1c49-41d7-9e25-7bbff7671774/Screenshot+2026-05-25+at+3.42.06%E2%80%AFPM.png https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl-tbxa4 monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/6ebebec4-1644-4912-bd8d-7450755de64c/e53d19eb-97b2-4196-a301-08d98c482e99.jpg.jpeg Portfolio - Environment Committee Chair 2024 FWSA Environmental Award Recipient for authoring "Willow's Second Chance" — a children's book connecting orphan oil and gas well remediation to the future of snow sports, with proceeds supporting the Well Done Foundation's plugging mission. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7c369243-04fa-4923-bb2c-74658db55d02/JordanReilly.webp Portfolio - Environment Committee Chair 2025 FWSA Jordan-Reily Award Recipient of FWSA's highest volunteer honor, recognizing exceptional leadership and service to western skiing and snowboarding. Presented in recognition of transformative contributions as Environment Committee Chair and sustained advocacy for climate action across mountain communities. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/2f106a84-092d-4c60-840d-dd040925d556/CanaryCoalMine.webp Portfolio - Environment Committee Chair Climate Change Panels — FWSA National Convention & Virtual Sessions Designed, hosted, and moderated FWSA climate change panels — at the 2025 national convention in Palm Springs and via virtual sessions — featuring leading sustainability voices from NSAA and western ski areas, advancing industry-wide climate education and action. https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/48b78cd3-8cf7-4c0a-8217-a0837a39c61e/fwsa.png https://tragethonconsulting.com/portfolio/project-one-f5w4d-z9nem-s3jda-eyssk-a6prr-hf2cl-tbxa4-mcn7l monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3d0e603c-46bc-4810-9e56-d16df4b52be3/substack.png