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  <url>
    <loc>https://tragethonconsulting.com/reflections</loc>
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    <lastmod>2026-03-18</lastmod>
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  <url>
    <loc>https://tragethonconsulting.com/reflections/bbg2wgbat3o57rlcwvhpg32bsn8tlf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
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      <image:title>Reflections - The Future of Personalization: High Tech, Higher Touch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/2e10f7dd-ca6c-4b67-90a4-b0e5feacb102/ChatGPT+Image+Mar+18%2C+2026%2C+01_35_01+PM.png</image:loc>
      <image:title>Reflections - The Future of Personalization: High Tech, Higher Touch - Make it stand out</image:title>
      <image:caption>Tragethon Consulting “Technology is Nothing without Humanity.”©</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/sustainability-and-wildfire-resilience-discussion-with-gwyn-howat-and-john-rice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-10</lastmod>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/snow-science-and-solutions-fwsa-panel-tackles-climate-change-and-the-future-of-snowsports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/behind-the-scenes-of-ski-areas-what-it-takes-to-run-a-mountain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/116cdf38-86a6-4df5-bf7c-c2897b3afecf/ChatGPT+Image+Jun+6%2C+2025%2C+01_56_12+PM.png</image:loc>
      <image:title>Reflections - Behind the Scenes of Ski Areas: What It Takes to Run a Mountain - Make it stand out</image:title>
      <image:caption>ChatGPT: 16:9 horizontal image that visually illustrates the transformation of a ski area from blueprint to reality.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/creating-life-changing-mountain-moments-a-new-blueprint-for-first-timer-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b67a6abb-ad78-49fd-af21-92bd8b6777ac/Screen+Shot+2025-03-28+at+6.59.50+PM.png</image:loc>
      <image:title>Reflections - Creating Life-Changing Mountain Moments: A New Blueprint for First-Timer Experiences - Make it stand out</image:title>
      <image:caption>Even on a blustery rainy day they had a blast learning to snowboard with Vive Northwest!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7d50fe32-24ec-4f50-96b7-87d9b5d8f6b4/ski-debutants-quebec.jpg</image:loc>
      <image:title>Reflections - Creating Life-Changing Mountain Moments: A New Blueprint for First-Timer Experiences - Make it stand out</image:title>
      <image:caption>Exploring snowboarding at your own pace at Ski Saint-Bruno, Quebec.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/fwsas-first-climate-change-panel-what-we-learned-about-the-future-of-snow-sports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/69832aa0-b29d-4928-b7bf-a4298e715100/Screen+Shot+2025-02-25+at+4.22.44+PM.png</image:loc>
      <image:title>Reflections - FWSA's First Climate Change Panel – What We Learned About the Future of Snow Sports - Make it stand out</image:title>
      <image:caption>The three pillars of the NSAA sustainability program. Here’s a link to the NSAA Sustainability webpage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1467f32c-120c-47e3-93fd-8a1d484e6e0e/Screen+Shot+2025-02-25+at+4.15.59+PM.png</image:loc>
      <image:title>Reflections - FWSA's First Climate Change Panel – What We Learned About the Future of Snow Sports - Make it stand out</image:title>
      <image:caption>The next generation gets it. Now it’s on all of us to take action. Here’s a link to the Bogus Basin sustainability web page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/a-double-edged-sword-do-human-made-particles-cool-or-warm-the-earth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3541c1f6-21e5-4515-8eff-fda132996293/Screen+Shot+2025-02-06+at+10.37.28+AM.png</image:loc>
      <image:title>Reflections - A Double-Edged Sword: Do Human-Made Particles Cool or Warm the Earth? - Make it stand out</image:title>
      <image:caption>Researchers performed the state-of-the-art instrumentation at the top of the Beijing Meteorological Tower to investigate the influence of new particles on cloud formation. Credit: Hao Li, Institute of Atmospheric Physics, Chinese Academy of Sciences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/bc1c73c8-6c8e-42f8-9bbb-92e75c61b103/Screen+Shot+2025-02-06+at+10.42.19+AM.png</image:loc>
      <image:title>Reflections - A Double-Edged Sword: Do Human-Made Particles Cool or Warm the Earth? - Make it stand out</image:title>
      <image:caption>ChatGPT generated image with prompt: “How about a perspective of a cloud being formed by particles and the long term warming effect these particles have?”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/unlocking-the-power-of-adolescence-building-lifelong-passion-for-snowsports</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/650e44be-fc3c-451e-a31b-d75c494bdafa/20240220-IMG_2271.JPG</image:loc>
      <image:title>Reflections - Unlocking the Power of Adolescence: Building Lifelong Passion for Snowsports - Make it stand out</image:title>
      <image:caption>Ski Utah Photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/snow-sports-and-climate-where-the-slopes-meet-science</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f4aee603-b208-4ac3-9541-8a0d87ec3106/Screen+Shot+2024-10-31+at+11.53.34+PM.png</image:loc>
      <image:title>Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out</image:title>
      <image:caption>A bustling ski resort under unseasonably warm conditions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/6314db43-9514-4e40-8e3f-7c97713f6cca/Screen+Shot+2024-10-31+at+11.52.40+PM.png</image:loc>
      <image:title>Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out</image:title>
      <image:caption>A group of environmentalists and climate scientists meet with ski area ownership to discuss climate issues at a ski lodge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b19aba2f-d243-4b45-bbed-eecccb6b84fa/Screen+Shot+2024-10-31+at+11.52.57+PM.png</image:loc>
      <image:title>Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out</image:title>
      <image:caption>Ski slopes with artificial snow being created, blending with a green, spring-like landscape in the background, symbolizing adaptation efforts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d522e30c-1247-4138-8cad-31c7aba77c15/Screen+Shot+2024-10-31+at+11.53.20+PM.png</image:loc>
      <image:title>Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out</image:title>
      <image:caption>An Indigenous elder in traditional attire sharing wisdom about nature with others in a snowy landscape, symbolizing traditional ecological knowledge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/15172d91-f674-441b-9937-722f6b157014/Screen+Shot+2024-10-31+at+11.53.45+PM.png</image:loc>
      <image:title>Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out</image:title>
      <image:caption>A detailed landscape image of a snowy mountain range with noticeable melting and patches of exposed ground, symbolizing shorter snow seasons due to climate change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4f3fd8e0-3f4c-49be-929b-eb051b635c6c/CanaryCoalMine.jpg</image:loc>
      <image:title>Reflections - Snow Sports and Climate: Where the Slopes Meet Science - Make it stand out</image:title>
      <image:caption>One last image - since the ski industry is often referred to as “the canary in the coal mine”.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/how-did-we-get-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/473e8c00-6398-4a1d-a37f-c088c9b31cd1/youchoose.jpg</image:loc>
      <image:title>Reflections - How did we get here? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/enhanced-personalization-and-segmentation-the-future-of-marketing-with-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/d5e2b6be-6267-408e-8a4a-7acb8c17aa4e/Screen+Shot+2024-06-20+at+3.12.07+PM.png</image:loc>
      <image:title>Reflections - Enhanced Personalization and Segmentation: The Future of Marketing with AI - Make it stand out</image:title>
      <image:caption>Dall-E generated image depicting a high touch high tech solution to matching potential clients with services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c173b0de-c2fb-4cef-bd3d-fa455bf39873/Screen+Shot+2024-06-20+at+3.19.15+PM.png</image:loc>
      <image:title>Reflections - Enhanced Personalization and Segmentation: The Future of Marketing with AI - Make it stand out</image:title>
      <image:caption>An AI enabled “sales program” that identifies a client’s needs and presents solutions with perfect timing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/hatching-the-great-escape-a-salmon-tale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3832baf8-94ff-4e5d-9c0f-da8f7c02e251/DALL%C2%B7E+2024-04-06+16.33.18+-+Create+an+affectionate+illustration+of+Finley%2C+Gil%2C+and+Streamer+as+young+salmon%2C+side+by+side%2C+with+a+more+realistic+look.+Each+salmon+has+bright%2C+fr.jpg</image:loc>
      <image:title>Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/9ced17f0-5647-4057-a468-32e0234a2dc6/DALL%C2%B7E+2024-04-06+14.40.56+-+Imagine+a+serene+and+magical+scene+of+Lookingglass+Creek%2C+as+described+through+the+eyes+of+Finley%27s+grandparents.+The+creek+is+depicted+with+crystal-c.jpg</image:loc>
      <image:title>Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c7deb343-68be-4625-b178-3c8347386280/DALL%C2%B7E+2024-04-06+14.22.51+-+Imagine+a+classroom+under+the+sea%2C+designed+for+young%2C+adventurous+salmon.+In+the+center%2C+three+animated+salmon%2C+Finley%2C+Gil%2C+and+Streamer%2C+huddle+aro.jpg</image:loc>
      <image:title>Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out</image:title>
      <image:caption>Hatching the escape plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f6400a5e-903e-483c-a28d-d95aba5570a2/DALL%C2%B7E+2024-04-06+14.22.27+-+From+the+perspective+inside+a+water-filled+tanker+truck+tank%2C+illustrate+the+scene+of+numerous+baby+salmon+swimming+energetically+to+one+side.+This+de.jpg</image:loc>
      <image:title>Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/09a06268-775d-4c25-be36-4e8b7a0a94b6/BlendDALL%C2%B7E+2024-04-06+16.06.51+-+Recreate+the+image+showing+a+more+realistic+depiction+of+the+three+salmon+heroes%2C+Finley%2C+Gil%2C+and+Streamer%2C+as+they+witness+an+overturned+tanker+truc.jpg</image:loc>
      <image:title>Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/69191a85-5ee5-4d83-889c-953e699cac9c/DALL%C2%B7E+2024-04-06+14.43.52+-+Illustrate+a+warm+and+inviting+scene+within+Lookingglass+Creek%2C+where+Finley%2C+Gil%2C+and+Streamer%2C+the+three+young+salmon%2C+are+experiencing+the+sense+of.jpg</image:loc>
      <image:title>Reflections - Hatching the Great Escape - A Salmon Tale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/the-4x4-and-epic-pass-transformative-pricing-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/97f87184-54f8-4c73-b31d-b3b2bf39838e/DALL%C2%B7E+2024-02-26+16.09.40+-+A+visually+compelling+image+that+contrasts+the+serene+beauty+of+snow-covered+mountains+and+the+exhilarating+activity+of+skiing+with+the+sharp+precisio.jpg</image:loc>
      <image:title>Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out</image:title>
      <image:caption>Innovative pricing strategies can grow revenues and send profits uphill.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/b2f3d501-938c-422e-ae48-41ec2b8bfc24/DALL%C2%B7E+2024-02-26+16.18.53+-+Create+an+image+of+a+family+enjoying+a+slope-side+lunch+at+Vail+Mountain%2C+capturing+the+moment+of+joy+and+relaxation.+The+family+is+seated+at+an+outdo.jpg</image:loc>
      <image:title>Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out</image:title>
      <image:caption>DALL-E generated family enjoying slope-side dining at a mountain resort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/1d0b7dcd-6c23-4a2b-bf1b-8f58d7fa5b60/DALL%C2%B7E+2024-02-26+16.10.46+-+Create+an+image+featuring+four+-+and+only+four+-+friends+standing+and+smiling+in+their+ski+and+snowboard+gear%2C+with+the+breathtaking+backdrop+of+Mt.+H.jpg</image:loc>
      <image:title>Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out</image:title>
      <image:caption>DALL-E generated friends at Mt. Hood Meadows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/98ff8c93-25db-49e3-85d9-fb7f15bb3fed/DALL%C2%B7E+2024-02-26+16.27.39+-+Create+a+close-up+image+from+the+waist+up%2C+featuring+exactly+four+friends+at+Mt.+Hood+Meadows%2C+all+wearing+helmets%2C+with+less+emphasis+on+the+equipmen.jpg</image:loc>
      <image:title>Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out</image:title>
      <image:caption>DALL-E generated friends at Mt. Hood Meadows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3ccec285-41f3-4f7d-a9af-75ee3c3c7ee8/DALL%C2%B7E+2024-02-26+16.17.10+-+Create+an+image+that+captures+the+essence+of+the+apre%CC%80s-ski+atmosphere+at+Vail+Mountain+Resort%2C+ensuring+no+helicopters+are+present+in+the+scene.+The+s.jpg</image:loc>
      <image:title>Reflections - The 4x4 and Epic Pass - Transformative pricing strategies - Make it stand out</image:title>
      <image:caption>DALL-E generated “Aprés Ski experience at Vail Mountain.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tragethonconsulting.com/reflections/navigating-a-winter-of-extremes-el-nio-amp-the-polar-vortexs-impact-on-early-winter-snowfall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7ac04e6f-c48d-406e-bb68-c00165231d47/DALL%C2%B7E+2023-12-25+12.52.16+-+Revising+the+image+by+switching+the+positions+of+the+Polar+Vortex+and+El+Nin%CC%83o.+El+Nin%CC%83o%2C+the+vibrant+character+of+warm+reds%2C+oranges%2C+and+yellows%2C+now.jpg</image:loc>
      <image:title>Reflections - Navigating a Winter of Extremes: El Niño &amp;amp; the Polar Vortex</image:title>
      <image:caption>A very strong El Niño joins forces with a powerful Polar Vortex to deny the Northern Hemisphere of snow this winter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/3aa64103-aa17-462c-a7d1-0e5fdbffe283/winter-2024-polar-vortex-circulation-warming-collapse-weather-forecast-united-states-north-hemisphere-pressure-3D-structure-cold-snowfall.png</image:loc>
      <image:title>Reflections - Navigating a Winter of Extremes: El Niño &amp;amp; the Polar Vortex</image:title>
      <image:caption>The Polar Vortex traps frigid arctic air.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/62b637bc-f610-48bf-a49c-dbf39585050b/polar-vortex-weather-forecast-north-hemisphere-what-is-polar-vortex-strong-weak-circulation-winter-pattern-jet-stream-anomaly-stratosphere-and-cold.png</image:loc>
      <image:title>Reflections - Navigating a Winter of Extremes: El Niño &amp;amp; the Polar Vortex</image:title>
      <image:caption>Once disrupted, cold air escapes the Polar Vortex to be disrtibuted by the jet stream.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/f03982e0-5b4a-4448-943d-6abc1e4839f9/DALL%C2%B7E+2023-12-25+12.51.29+-+Recreating+the+image+provided+with+reversed+positions+of+the+characters_+El+Nin%CC%83o+will+be+on+the+left%2C+depicted+with+warm+reds%2C+oranges%2C+and+yellows%2C+a.png</image:loc>
      <image:title>Reflections - Navigating a Winter of Extremes: El Niño &amp;amp; the Polar Vortex</image:title>
      <image:caption>DALL-E Prompt: Graphic of a Polar Vortex in an epic battle with El Niño over the northern hemisphere. The Polar Vortex swirls over the arctic trapping frigid air while El Niño send powerful waves of precipitation over North America but starving the NW United States of snow. Global perspective showing the battle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/ec45dfe3-6c87-40b9-bffb-bf2da1df3f2e/DALL%C2%B7E+2023-12-25+12.50.49+-+Santa+Claus+in+a+red+suit+and+hat%2C+with+a+fluffy+white+beard%2C+is+vividly+sprinkling+snow+over+a+northwest+ski+area+from+his+sleigh%2C+pulled+by+reindeer.png</image:loc>
      <image:title>Reflections - Navigating a Winter of Extremes: El Niño &amp;amp; the Polar Vortex</image:title>
      <image:caption>DALL-E Prompt: Santa Claus in his sleigh delivering snow to a northwest ski area.</image:caption>
    </image:image>
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  <url>
    <loc>https://tragethonconsulting.com/reflections/willows-second-chance</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/cbf64378-fefc-4565-b540-f416ab503386/DALL%C2%B7E+2023-12-19+14.14.46+-+Create+an+illustration+of+Willow%2C+an+anthropomorphized+oil+well%2C+during+her+prime%2C+surrounded+by+a+beautiful+outdoor+meadow+scene.+Willow+should+appea.png</image:loc>
      <image:title>Reflections - Willow the Orphan Well’s Second Chance - Make it stand out</image:title>
      <image:caption>Willow was once a productive well. She was very happy!</image:caption>
    </image:image>
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  <url>
    <loc>https://tragethonconsulting.com/reflections/urgent-call-to-action-ski-industrys-role-in-a-pivotal-climate-solution</loc>
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    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/73d0d3be-3129-4897-80cc-5ee967941e8f/d09628e4-ad65-43ff-81b0-522ff0901877_1920x1080.jpeg</image:loc>
      <image:title>Reflections - Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution - Make it stand out</image:title>
      <image:caption>Credit: Copernicus Climate Change Service October October 2023 was the hottest October on record for the Globe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c47a5e73-6017-4607-bebe-1b5d72de2b5e/WDF-TCSign.png</image:loc>
      <image:title>Reflections - Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/45265982-b020-4ba4-811e-453689ec0d10/DALL%C2%B7E+2023-11-15+11.50.46+-+In+this+image%2C+a+skier+and+a+snowboarder+stand+on+a+mountain+slope+that+clearly+shows+signs+of+melting+due+to+global+warming.+The+skier%2C+wearing+a+pur.png</image:loc>
      <image:title>Reflections - Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution - Make it stand out</image:title>
      <image:caption>DALL-E ChatGPT Prompt: Generate an image of a skier and a snowboarder looking at the future threat that global warming will have on the sport that they love. Setting would be a mountain community winter landscape.</image:caption>
    </image:image>
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  <url>
    <loc>https://tragethonconsulting.com/reflections/how-to-communicate-effectively-in-times-of-uncertainty</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/e5ceb2db-b97a-4a68-bf3c-2e4eea49aa64/poster_4b99a15b92714bd1bfc0a8186fb52ee2.jpeg</image:loc>
      <image:title>Reflections - How to communicate effectively in times of uncertainty - Make it stand out</image:title>
      <image:caption>A Northwest ski area provides a respite during the pandemic season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/c3631464-6a25-4cb7-8393-1a5610320b2b/_9e38c2db-026e-4d32-ae72-fbf68577e0de.jpeg</image:loc>
      <image:title>Reflections - How to communicate effectively in times of uncertainty - Make it stand out</image:title>
      <image:caption>Bing / Dall-E-3 prompt “Image of skier and snowboarder looking into an uncertain future with a potential pandemic threatening to close their ski resort.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/0a524b98-e594-46d6-a47d-eb41c322d2a6/_e7737e0a-413a-46d9-8dec-42b60d4cdd98.jpeg</image:loc>
      <image:title>Reflections - How to communicate effectively in times of uncertainty - Make it stand out</image:title>
      <image:caption>Bing / Dall-E-3 Prompt - “Ski area employees engaging skiers and snowboarders on a snowy slope with mountains in the background. A display of caring guest service.” AI hasn’t quite mastered the nuances of skis, snowboards and chairlifts (or on the slope guest service for that matter).</image:caption>
    </image:image>
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    <lastmod>2023-09-26</lastmod>
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      <image:title>Reflections - Casting Nets and Capturing Sales: The Spider and the Screen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7eecb634-475c-4439-bc22-e3b4ac7c54f7/20230622_132028.jpg</image:loc>
      <image:title>Reflections - Casting Nets and Capturing Sales: The Spider and the Screen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <priority>0.5</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
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      <image:title>Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out</image:title>
      <image:caption>Happy skiers enjoying a splendid snow season in the Pacific Northwest - starryai</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/be184977-29ab-4c01-ade8-01349aaf0941/oni1990.png</image:loc>
      <image:title>Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out</image:title>
      <image:caption>The last moderate or strong El Niño season was 2009-10. So it’s been a while!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/4a711290-d866-4209-a6c1-77d8340c4977/Screen+Shot+2023-08-10+at+11.38.21+PM.png</image:loc>
      <image:title>Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out</image:title>
      <image:caption>Moderate and Strong El Niño seasons ranked by annual snowfall in Government Camp, OR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/07988286-33a8-4724-82f3-e61be4dfed93/starryai-0-1013906681-1-0-photo+%281%29.png</image:loc>
      <image:title>Reflections - So tell me AI - how much snow will we get this winter? - Make it stand out</image:title>
      <image:caption>AI machines in the future will deliver winter snow storms from the cloud. A prompt that resulted in this Starryai image.</image:caption>
    </image:image>
  </url>
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      <image:title>Reflections - What if you knew what your customer was going to purchase, even before they purchased it?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>A sneaky cat is giving away his intentions to some observant fish.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/7c7ff92a-ecbb-4e53-9818-edba2c3e5614/Screen+Shot+2023-07-21+at+11.39.29+AM.png</image:loc>
      <image:title>Reflections - What if you knew what your customer was going to purchase, even before they purchased it?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>There are higher expectations that marketing investments will generate sales more quickly than in the past.</image:caption>
    </image:image>
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    <lastmod>2023-07-10</lastmod>
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      <image:title>Reflections - AI - it’s just the latest way to automate routines - Make it stand out</image:title>
      <image:caption>Starryai rendering of “Paperwork exploding out of a file box”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Reflections - AI - it’s just the latest way to automate routines - Make it stand out</image:title>
      <image:caption>Kaypro 4 personal computer - Smithsonian National Museum of American History</image:caption>
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    <lastmod>2023-07-07</lastmod>
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      <image:caption>Visual guide to viewing the source code of a webpage in a Chrome browser.</image:caption>
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      <image:title>Reflections - Can AI be your super hero? - Make it stand out</image:title>
      <image:caption>Table showing non-compliance and remedies for a webpage. I added this to make sure this page is ADA compliant.</image:caption>
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      <image:title>Reflections - Can AI be your super hero?</image:title>
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      <image:title>Reflections - Can AI be your super hero?</image:title>
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  <url>
    <loc>https://tragethonconsulting.com/media-releases-2</loc>
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    <lastmod>2026-01-30</lastmod>
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  <url>
    <loc>https://tragethonconsulting.com/media-releases-2/snow-angel-foundation-and-bern-helmets-announce-strategic-partnership-to-advance-on-snow-safety</loc>
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      <image:title>Media Releases - Snow Angel Foundation and Bern Helmets Announce Strategic Partnership to Advance On-Snow Safety - Make it stand out</image:title>
      <image:caption>Bern Hendrix and Macon Winter Helmets and Goggles with Snow Angel Foundation Branding</image:caption>
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    <loc>https://tragethonconsulting.com/media-releases-2/snow-angel-challenge-extended-through-january-as-snow-angel-foundation-tours-ski-areas-to-promote-safety-awareness</loc>
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      <image:title>Media Releases - Snow Angel Challenge Extended Through January as Snow Angel Foundation Tours Ski Areas to Promote Safety Awareness - Make it stand out</image:title>
      <image:caption>@cannonmountain’s response to @waterville_valley’s Snow Angel Challenge</image:caption>
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    <loc>https://tragethonconsulting.com/media-releases-2/snow-angel-foundation-and-airflare-announce-strategic-partnership-to-advance-slope-safety-nationwide</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/8fd2bfd4-8a21-438c-9abd-74e3e1aa54c2/SAF-AirFlare.png</image:loc>
      <image:title>Media Releases - Snow Angel Foundation and AirFlare Announce Strategic Partnership to Advance Slope Safety - Make it stand out</image:title>
      <image:caption>A shared commitment to collision prevention, mountain safety, and education for all skiers and riders</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/dffd3f84-10ab-4835-a7ef-97e41aa05d6d/Logan-RAD-Sticker-Helmet1-rotated.jpg</image:loc>
      <image:title>Media Releases - Snow Angel Foundation and AirFlare Announce Strategic Partnership to Advance Slope Safety - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/645516d923a808704482ddd5/a1bbadc1-5a2c-4452-9b30-e0a19c764570/Screen+Shot+2025-12-08+at+4.29.57+PM.png</image:loc>
      <image:title>Media Releases - Snow Angel Foundation and AirFlare Announce Strategic Partnership to Advance Slope Safety - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>The Caldor Fire as it reached the Sierra-at-Tahoe ski area 8.29.21. Credit: USFS Webcam / SnowBrains</image:caption>
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      <image:title>Media Releases - Dave Tragethon Honored with FWSA’s Prestigious Jordan-Reily Award - Make it stand out</image:title>
      <image:caption>FWSA VP of Public Affairs awards Dave Tragethon the Jordan-Reilly award.</image:caption>
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    <loc>https://tragethonconsulting.com/media-releases-2/far-west-ski-association-announces-powerful-climate-change-panel-at-annual-convention</loc>
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      <image:caption>A snowboarder in mid-rotation contemplates an uncertain future for snow sports - Richard Hallman Photo</image:caption>
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      <image:title>Media Releases - Far West Ski Association Announces Powerful Climate Change Panel at Annual Convention - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://tragethonconsulting.com/media-releases-2/mt-hood-skibowl-enhances-guest-safety-with-airflare-search-platform</loc>
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      <image:caption>Photo by Jeff Kraemer @ Mt. Hood Skibowl</image:caption>
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      <image:title>Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out</image:title>
      <image:caption>MEDIA CONTACTS: Karen Norton, Skibowl Marketing, 503.789.6438, karen.norton@skibowl.com Denis Lee, AirFlare co-founder, 805.794.2993, denis@airflare.com Dave Tragethon, AirFlare marketing 503.680.2685, dave@airflare.com Tony Harrison, publicist, 208.880.9814, tony@commposition.biz FOR IMMEDIATE RELEASE</image:caption>
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      <image:caption>Interview on FOX12 Oregon about AirFlare and Mt. Hood Skibowl using the search platform to assist guests.</image:caption>
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      <image:title>Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media Releases - Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The ski patrol HQ at Soldier Mountain, Idaho, where patrol uses AirFlare to locate and assist guests in need.</image:caption>
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      <image:title>Media Releases - Tragethon Receives FWSA Environmental Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Media Releases - Tragethon Receives FWSA Environmental Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Media Releases - Willow’s Second Chance Childen’s Book Supports the Well Done Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Media Releases - Willow’s Second Chance Childen’s Book Supports the Well Done Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>AirFlare's search console pinpointed a lost skier at Soldier Mountain in Southern Idaho Dec. 11, 2022, helping save her life. The rescue is AirFlare's first documented life-saving intervention. (Courtesy of Vector Flight LLC)</image:caption>
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      <image:caption>This is the screen AirFlare users see when a search agency is attempting to locate and rescue them.</image:caption>
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      <image:caption>AirFlare, the app, that turns your mobile phone into an outdoors rescue locator can be downloaded from the Apple App Store and Google Play.</image:caption>
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      <image:title>Media Releases - Tragethon Consulting and the Well Done Foundation Unite to Drive Climate Action in the Snow Sports Industry - Make it stand out</image:title>
      <image:caption>Well Done Foundation Founder Curtis Shuck is an avid skier and is deeply committed to preserving our natural environment.</image:caption>
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      <image:caption>Monitoring methane release at an orphan well site - there are an estimated 3 million such orphan oil and gas wells in the United States.</image:caption>
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      <image:title>Media Releases - Tragethon Consulting and the Well Done Foundation Unite to Drive Climate Action in the Snow Sports Industry - Make it stand out</image:title>
      <image:caption>Orphan wells are not just a rural issue - many are located in neighborhoods and are releasing harmful gasses and contaminating ground water.</image:caption>
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      <image:title>Media Releases - Tragethon Consulting Partners with AirFlare: Taking Mountain Safety to New Heights - Make it stand out</image:title>
      <image:caption>AirFlare turns your phone into an emergency rescue locator.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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