From Resilience to Renewal: Engaging Youth to Secure Skiing's Future

The ski industry demonstrated extraordinary resilience in its response to the unprecedented challenges of the COVID-19 pandemic, rapidly adapting operations to ensure guest safety and maintain participation levels. Now, the industry faces a critical new challenge: cultivating the next generation of skiers and snowboarders. Engaging youth is no longer optional; it’s essential to the industry's sustainability and growth.

Drawing on extensive research and successful case studies, this report outlines transformative strategies that promise to turn first-time visitors into lifelong enthusiasts. We explore proven methods of creating welcoming, accessible experiences specifically tailored to young beginners, highlighting the critical role of personalized mentorship, milestone recognition, and inclusive marketing. The practices detailed here—from dedicated beginner zones and streamlined rentals to relatable mentorship and celebratory "Aha" moments—are designed not just to introduce young people to the slopes, but to foster deep, lasting connections with the sport.

Subscribe to gain full access and discover how these comprehensive initiatives can be seamlessly implemented to drive renewed growth, ensuring that today's newcomers become tomorrow's passionate skiing and snowboarding advocates.