🌨️ What’s the future of snow sports in a warming world?

At the FWSA Convention, experts in climate science, snowpack trends, and clean energy came together to answer that—and share real solutions.

From wind farms to methane mitigation, this panel brought the heat 🔥 to preserve the snow ❄️

#ClimateAction #SkiIndustry #SnowSports #FWSA #RenewableEnergy #WellDoneFoundation #Sustainability

🏔️ Ever wonder what goes into running a ski area? Spoiler: it's more than just snow. From avalanche control and water rights to seasonal labor and $10M chairlifts, this Freakonomics podcast peels back the curtain on the economics of ski resorts.

Whether you're a skier, a snow industry insider, or just curious how these mountain machines keep spinning — this one’s worth a read.

Defining moments don’t happen by chance; they are carefully orchestrated. For Penny Paris, director of sports education at Ski Saint-Bruno, Quebec, creating impactful first-time experiences meant rethinking every aspect of the beginner’s journey.

"We shifted the focus from simply teaching skiing or snowboarding to creating a welcoming experience,” said Paris. “It’s about the entire mountain culture — hot chocolate, laughter and being with friends — not just sliding on snow."

This second in a series of growing participation explores what ski areas must do to welcome and captivate young people, to turn the into life-long skiers and riders.

Climate change is already affecting ski areas, leading to shorter seasons and unpredictable snowfall. While resorts are adopting solutions like energy efficiency and advocacy, more action is needed. Organizations like NSAA and ski areas such as Bogus Basin are leading the way, but industry-wide engagement and education remain essential to sustaining winter sports.

Richard Hallman Photo

If particulates from burning fossil fuels or chemical emissions lead to cloud formation, which cools, the earth, then why do scientists warn they are warming the planet?

The Ski Industry has been described as “the canary in the coal mine” in the face of climate change. This week, a powerful Zoom discussion among experts in snow sports journalism, meteorology, and climate policy was hosted by the North American Snow Sports Journalists Association (NASJA). The conversation explored how climate change is reshaping the future of snow sports, the importance of climate literacy, and the role of corporations in this transformation.

I've been reflecting on how our country has become so divided and polarized. It feels like every issue, every event, and every conversation is amplified to extremes, leaving no room for rational, friendly, or even spirited discussions. How did we get to this point? And how do we move forward?

How will you put AI to work? The AI-powered robot is constantly processing and analyzing data in its brain, indicating its ability to identify the client's needs, while maintaining a professional and genuine connection. No - you don’t need to send a robot to do a real person’s work, but you can enlist the power of AI to better match solutions with a client’s needs.

Three salmon friends hatch a plan for freedom to find a home in Lookingglass Creek.