🔥 Climate in Crisis: A Ski Industry Wake-Up Call
Tuesday, September 9 | 6:00 PM PT | Google Meet

Join the Far West Ski Association for an extraordinary conversation with two of the industry's leading voices on climate action:

🌲 Gwyn Howat, CEO of Mt. Baker Ski Area, shares how this fiercely independent resort is pushing toward carbon neutrality with bold, boots-on-the-ground sustainability.

🔥 John Rice, President of Ski California and former GM at Sierra-at-Tahoe, recounts the resort’s close call with the Caldor Fire (pictured) and the statewide work now underway to boost wildfire resilience.

Don’t miss this powerful look at climate leadership in action — real stories, real solutions, and real urgency.

✅ Free registration: https://meet.google.com/dqr-gvjp-piq
📸 Image: Caldor Fire approaching Sierra-at-Tahoe (2021)

#ClimateAction #SkiSustainability #WildfireResilience #FWSA #SkiIndustry #MtBaker #SierraAtTahoe #SkiCalifornia #SkiTheChange #CaldorFire #SkiResortLeadership

FWSA VP of Public Affairs Steve Coxen presents Dave Tragethon with the prestigious Jordan-Reilly award, saying, “Dave brings passion, professionalism, and purpose to everything he does — whether educating future generations or championing climate action across the ski industry.”

Join us June 14 in Palm Springs for a powerful FWSA panel on climate change and the future of snowsports. Experts in science, energy, and advocacy will explore what’s at stake—and what we can do to protect the winters we love. Don’t miss this inspiring conversation!

AirFlare search tools usage increased 27% as ski areas across North America initiated nearly 2,500 searches this season. The increase is a growing trend of ski areas integrating the platform into routine, day-to-day operations — not just emergency search and rescue. The tool has become a resource for quickly and accurately locating guests in a wide range of on-mountain situations.

Mt. Hood Skibowl is now using AirFlare to quickly locate and assist guests in need.

AirFlare turns your cell phone into an emergency beacon.

Tragethon receives the Far West Ski Association Environmental Award for his book “Willow’s Second Chance” about an orphan oil well.

"Willow's Second Chance" aims to educate young minds about the environment and the impact of climate change while supporting the Well Done Foundation's mission to rehabilitate orphan oil and gas wells across the nation.

AirFlare, the app that turns your mobile phone into an outdoors rescue locator, announced its first documented life-saving intervention.

The Well Done Foundation is on a mission to discover and cap orphan oil and gas wells that are leaking harmful methane emissions.

Tragethon Consulting has joined forces with AirFlare the wilderness rescue app to raise awareness among skiers and snowboarders about this crucial, potentially life-saving technology.

Seasoned marketing pro Dave Tragethon launches a strategic marketing and communications firm for the ski and hospitality industry.