
Far West Ski Association Announces Powerful Climate Change Panel at Annual Convention
Join us June 14 in Palm Springs for a powerful FWSA panel on climate change and the future of snowsports. Experts in science, energy, and advocacy will explore what’s at stake—and what we can do to protect the winters we love. Don’t miss this inspiring conversation!

AirFlare search tools use increases 27 percent at ski areas in 2024-25 season
AirFlare search tools usage increased 27% as ski areas across North America initiated nearly 2,500 searches this season. The increase is a growing trend of ski areas integrating the platform into routine, day-to-day operations — not just emergency search and rescue. The tool has become a resource for quickly and accurately locating guests in a wide range of on-mountain situations.

Mt. Hood Skibowl Enhances Guest Safety with AirFlare Search Platform
Mt. Hood Skibowl is now using AirFlare to quickly locate and assist guests in need.

New AirFlare pricing plan based on ski area size
AirFlare turns your cell phone into an emergency beacon.

Tragethon Receives FWSA Environmental Award
Tragethon receives the Far West Ski Association Environmental Award for his book “Willow’s Second Chance” about an orphan oil well.

Willow’s Second Chance Childen’s Book Supports the Well Done Foundation
"Willow's Second Chance" aims to educate young minds about the environment and the impact of climate change while supporting the Well Done Foundation's mission to rehabilitate orphan oil and gas wells across the nation.

Life-Saving Rescue at Idaho Ski Resort Enabled by AirFlare App
AirFlare, the app that turns your mobile phone into an outdoors rescue locator, announced its first documented life-saving intervention.

Tragethon Consulting and the Well Done Foundation Unite to Drive Climate Action in the Snow Sports Industry
The Well Done Foundation is on a mission to discover and cap orphan oil and gas wells that are leaking harmful methane emissions.

Tragethon Consulting Partners with AirFlare: Taking Mountain Safety to New Heights
Tragethon Consulting has joined forces with AirFlare the wilderness rescue app to raise awareness among skiers and snowboarders about this crucial, potentially life-saving technology.

Tragethon Consulting Launched
Seasoned marketing pro Dave Tragethon launches a strategic marketing and communications firm for the ski and hospitality industry.