AirFlare search tools use increases 27 percent at ski areas in 2024-25 season
Dave Tragethon Dave Tragethon

AirFlare search tools use increases 27 percent at ski areas in 2024-25 season

AirFlare search tools usage increased 27% as ski areas across North America initiated nearly 2,500 searches this season. The increase is a growing trend of ski areas integrating the platform into routine, day-to-day operations — not just emergency search and rescue. The tool has become a resource for quickly and accurately locating guests in a wide range of on-mountain situations.

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Tragethon Consulting Launched
Dave Tragethon Dave Tragethon

Tragethon Consulting Launched

Seasoned marketing pro Dave Tragethon launches a strategic marketing and communications firm for the ski and hospitality industry.

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