ROLE: CONTRIBUTING WriterPublished contributed articles in the two leading trade publications for the ski industry: Ski Area Management (SAM) Magazine and the National Ski Areas Association Journal. Both publications reach resort operators, executives, and industry decision-makers — audiences that demand practical, credible insight rather than promotional content.
Published work covered topics include marketing strategy, technology adoption, and guest experience — building a reputation as a thought leader whose expertise was worth reading, not just hiring. Trade publication bylines establish a different kind of credibility than advertising: they signal that peers and editors judge your thinking as substantive enough to print.
SAM Magazine: Marketing strategy, technology, and the guest experience
NSAA Journal: Industry communications and strategic insight
NSAA JOURNAL WINTER 2026 The Price of Admission explores how ski areas are redefining pricing and reshaping the narrative around affordability—highlighting innovative strategies, community-driven programs, and messaging that emphasizes value, access, and long-term growth in snowsports.
NSAA JOURNAL WINTER 2025 Creating Lifelong Skiers and Riders A practical framework for converting beginners into lifelong participants through curated experiences, mentorship, and engagement strategies. Draws from real-world programs and was featured in sessions I moderated at the 2025 NSAA National Conference.
NSAA JOURNAL SPRING 2025 The Power of Memorable Moments Explores how ski areas can intentionally design emotionally impactful first-time experiences for young people. Based on industry interviews and The Power of Moments, with insights shared while moderating sessions at the 2025 NSAA National Conference.
SAM MAGAZINE MARCH 2026 Maximizing Every Flake explores how ski areas use innovative snow harvesting—hauling, stockpiling, and redistributing natural snow—to open terrain, maintain operations, and adapt to increasingly variable winter conditions.
SAM MAGAZINE CONTRIBUTOR I reported on ski business levels across the country through a volatile and unprecedented winter, recapping the holidays and covering drought related closures.
SAM MAGAZINE SEPTEMBER 2022 A forensic study to geek out to that provides an in depth explanation of the wildly successful, data-driven visitation management initiative that maximized yield while optimizing the guest experience. I wrote this while serving as VP of Marketing for Mt. Hood Meadows.