
AI may be intuitive - but it isn’t creative
Artificial intelligence won't replace jobs; instead, it will take over specific tasks. It's up to you whether you use that boost to scale up the same, boring old content—or use artificial intelligence to support you while you upskill, try new things, branch out, and become ever more creative.

Applying AI to Marketing and Sales
Generative AI, can help create content efficiently and effectively, reducing the time needed for content creation and ensuring consistency across different pieces. You are the master - so train your AI well!

Generative AI: Eruptive or Disruptive?
McKinsey & Company claims, “Generative AI is poised to unleash the next wave of productivity. We take a first look at where business value could accrue and the potential impacts on the workforce.” But will it be a disruptive or eruptive force for your business?