Unlocking the Power of Adolescence: Building Lifelong Passion for Snowsports
Ski Utah Photo
Why do some childhood experiences leave an indelible mark on us, shaping who we are and what we love? Science tells us that adolescence is a pivotal time for forming lasting memories and emotional connections. For the snowsports industry, this represents an incredible opportunity to create lifelong skiers and snowboarders.
In my latest article, "The Science of Adolescence: A Roadmap to Creating Lifelong Skiers," published in the NSAA Journal, I explore how ski areas can harness the unique characteristics of this life stage to build stronger connections with young participants. From the role of adrenaline in memory formation to creating affordable, accessible programs, this piece dives deep into the science and strategies behind engaging the under-24 demographic.
Featuring insights from youth engagement experts and industry leaders, the article outlines six principles to help ski areas lower barriers to entry, foster emotional connections, and make every visit unforgettable.
Key topics include:
The science of memory and emotional imprinting in adolescence.
Proven strategies for making snowsports affordable and accessible.
The importance of mentorship, self-expression, and community in retaining young participants.
If you’re passionate about growing the snowsports industry and cultivating a new generation of lifelong skiers and riders, this article is a must-read.
Click here to download the full article.
Let’s work together to ensure that the next generation not only loves skiing and snowboarding but carries that passion for a lifetime.
And remember,
“Technology is Nothing without Humanity.”
Copyright (C) Dave Tragethon. All rights reserved. No part of this blog post may be used without written permission from the author.
