Urgent Call to Action: Ski Industry's Role in a Pivotal Climate Solution

Credit: Copernicus Climate Change Service
October October 2023 was the hottest October on record for the Globe

Recent climate projections have delivered a stark reality: 2023 is pacing to become the warmest in the last 125,000 years. As we approach what may be a pivotal moment for our climate, it's critical for all sectors, especially those intertwined with nature like ours, to mobilize and lead with purposeful action.

The Well Done Foundation has pioneered an initiative that holds promise for significant impact—capping orphaned oil and gas wells that are substantial sources of methane emissions. Given that methane has more than 25 times the warming power of CO2 over a 20-year period, this is an area where we can effectuate swift and significant change (Forbes).

As per the latest insights from the International Energy Agency (IEA), there's an "immediate" need for cuts in methane emissions from fossil fuels to limit further climate warming—a call that cannot go unheeded (Phys.org).

Our beloved winter sports industry, emblematic of pristine natural environments, is uniquely positioned to not only advocate for but directly contribute to these emission reductions. By partnering with WDF, we have the opportunity to turn the threat imposed by these orphan wells into a strategic advantage, tackling methane emissions head-on.

Furthermore, in light of projections indicating that carbon dioxide levels are set to hit new records this year, the collective commitment of our industry to sustainable practices is not just an option, but a necessity for our survival (IFLScience).

I invite you to join a collaborative effort that will not only showcase our industry's environmental leadership but will also resonate deeply with our guests who are increasingly environmentally conscious. Together, let's transform the way our industry interacts with the planet.

Email me to arrange a brief presentation on engagement actions.

I look forward to discussing how we can make a tangible impact and set an example for industries worldwide.

Sustainably Yours,

Dave Tragethon

DALL-E ChatGPT Prompt: Generate an image of a skier and a snowboarder looking at the future threat that global warming will have on the sport that they love. Setting would be a mountain community winter landscape.

And as always, “Technology is nothing without Humanity.”

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