What if you knew what your customer was going to purchase, even before they purchased it?
Technology can now intercept “buyer intent signals” to trigger marketing to place products and services in front of a prospect when they are ready to buy.
AI - it’s just the latest way to automate routines
Technological innovation has always been a part of humankind. AI is only the latest technology that we can use to master our most redundant and menial tasks - just like the personal computer did 40 years ago.
“Is Threads right for your business? Probably …
Here’s three criteria for using the right social media platform for your business.
AI may be intuitive - but it isn’t creative
Artificial intelligence won't replace jobs; instead, it will take over specific tasks. It's up to you whether you use that boost to scale up the same, boring old content—or use artificial intelligence to support you while you upskill, try new things, branch out, and become ever more creative.
Applying AI to Marketing and Sales
Generative AI, can help create content efficiently and effectively, reducing the time needed for content creation and ensuring consistency across different pieces. You are the master - so train your AI well!
Generative AI: Eruptive or Disruptive?
McKinsey & Company claims, “Generative AI is poised to unleash the next wave of productivity. We take a first look at where business value could accrue and the potential impacts on the workforce.” But will it be a disruptive or eruptive force for your business?