How Shifting Weather Patterns Are Reshaping Participation Across Generations

According to the 2024-25 SIA season participation preview, one-third of enthusiasts plan to travel more in the future to find reliable snow, while younger participants are more likely to reduce or cease participation entirely. The implications of these behavioral trends suggest an opportunity to strategically grow FWSA club membership by focusing on the 45-65 age group—a demographic that possesses both the means and motivation to stay active in snowsports.