What the Latest SIA Participation Survey Tells Us About the Future of Snow Sports

⛷️ The future of snow sports depends on how we engage the next generation.

The latest SIA Participation Study reveals both bright spots and warning signs for our industry. Youth participation remains strong but is showing signs of erosion—especially among first-time skiers and riders.

As part of the NSAA Growth Committee, I’ve summarized 10 key takeaways that highlight where our opportunities lie: from engaging more diverse audiences to reducing barriers and reimagining how young people discover the mountain experience.