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  • Reflections: Marketing insight and introspection

    My thoughts on AI and other musings about how Technology is nothing without Humanity

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  • Tragethon Consulting Strategic Marketing and Communications

    Crafting winning strategies for resorts and hospitality, delivering exceptional guest experiences and driving business success.

    Messaging that resonates

SUMMER TOUR DATES

Performing tonight at @wraptitudemthood 6-9 pm in Welches. See you there!

As a seasoned veteran of hospitality, ski area and resort marketing, I have innovated, developed and executed proven marketing strategies to maximize revenue growth. My natural curiosity and enthusiastic approach to challenges have created successful product launches and winning campaigns, leading to customer growth and profitability. 

My longevity in the industry is based on applying strategies to changing technologies, and adapting them to a specific client’s strengths and needs. This alignment starts with the basic premise that in marketing,

“Product is King”

In the resort hospitality business, that means it is all about delivering a high quality guest experience, consistently.

Marketing can be a time and resource consuming endeavor. It can be made to be overly complex. My proven approach is to simplify - marketing is a process. It’s not a campaign. It’s not a snazzy logo or tag line. Or gimmick. 

Marketing is the process of bringing together the customer (guest) and the product (experience).

That’s it, pure and simple. 

Did you ever wonder where a customer comes from? The word is based on “custom” - or “habit” - someone who makes a habit of purchasing or enjoying your product, service or experience. Your customer data base holds the key to growing all segments of your business. It truly is gold for data mining - to discover the what, where, why and when of your current customer visitation and purchasing patterns - so that you may then determine the how to grow more business. 

This data is the key to deliberately and methodically growing your business and profitability. My experience will use this data to create an intentional marketing strategy with focused tactics to grow your business. 

Here’s a glimpse into the elements and process I use to create and customize your winning marketing strategy.

My Approach

It is more important to reach the people who count than to count the people you reach.

  • Review your current marketing mix of products, services and experiences

  • Deep dive into your customer data base to uncover purchasing and visitation patterns to discover new audiences

  • Now that we understand what is driving your business we can target new audiences to your experiences

  • These fundamentals are essential to a successfully executed plan

    Know Your Audience
    Automate Data Gathering
    Drive Advance Commitment

Let’s talk more about growing your business.

I appreciate the opportunity to assist you with your challenge, problem and opportunity.

“Opportunity is everywhere. The key is to develop the vision to see it.”

Delight Conference

As a featured speaker, I was able to sum up my thoughts on using technology to create high-tech, human-touch relationships with guests, as an essential aspect of growing business.
The presentation starts at the 2:45 mark. Enjoy!

AMS Winter Weather Conference

Changing the perceptions of snow accumulation and how a ski area can thrive even in a sparse snow season.